Module Overview

Since the development of personal computer, most importantly invention of internet,
communication methods has changed significantly. This module prepares students to become
effective communicator. Students learn different communication methods using both verbal
and non-verbal communication. Topics covered include various communication methods as
well as how write resume, interviewing technique, research report, business plan and using
visual aids.

Module Objectives

After completing this module, you should be able to:
▪ Use different communication methods effectively
▪ Understand technical, legal and ethical issues in regard to communication
▪ Become effective writer in business research and report writing, proposals, business
plans, and special reports and job search and resume

Module Overview

This module introduces business management principles and practices. It includes a study of
organizational theory, planning and control techniques, strategies of organization and control;
and the managerial decision-making processes. Contemporary studies that relate to
communication, motivation, leadership styles, and decision making are included.

Module Objectives

After completing this module, you should be able to:
▪ Gain knowledge of managing an organization.
▪ Learn issues and practical techniques associated with effective practice of managing a
business
▪ Demonstrate clear understanding of managing functions – planning, leading, organising
and controlling
▪ Understand how to communicate, motivate and lead an organisation.

Module Overview

This module helps learners understand the basic principles of marketing, applications and
practices of these principles. It covers consumers and business markets, market research and
marketing, marketing mix, marketing strategies and learners will be able to outline an
organization’s marketing plan.

Module Objectives

After completing this module, you should be able to:
▪ Understand the basic principles, theories and concepts of Marketing.
▪ Apply these principles and knowledge in cases and practical business situations.
▪ Integrate the marketing concepts and techniques learned through application in the
preparation of a comprehensive marketing plan.
▪ Analyse the components of the marketing mix and apply the components in making
marketing decisions.

Module Overview

This module will develop a learner’s understanding of accounting fundamentals and basic
financial statements. The students will learn theoretical foundation of financial accounting
concepts, principles and assumptions of an enterprise. The module prepares the student to
be capable of performing the different steps of the accounting cycle for service and
merchandising businesses.

Module Objectives

After completing this module, you should be able to:
▪ Understand accounting in general
▪ Define accounting terms related to accounting, business management and finance.
▪ Identify the basics of financial accounting through the accounting cycle for
merchandising businesses operations.
▪ Explain the theoretical foundation of financial accounting concepts, principles and
assumptions and the financial statements of an organization

Module Overview

This module prepares students to address the concepts of personnel development as
managers. Students learn how human resource management functions from recruitment stage
to release of an employee from the organisation. Topics covered include personnel selection,
employee compensation, benefits, training, workplace diversity, discipline, employee rights,
health and safety, and HRM in small business.

Module Objectives

After completing this module, you should be able to:
▪ Gain knowledge of contemporary issues and practical techniques associated with
effective practice of Human Resource Management
▪ Analyze Human Resource Management approaches to different functions of HRM
▪ Have a clear understanding of the specific functions and activities of Human Resource
Management in real life business environment

Module Overview

In this module, the students will learn the nature and environment of e-commerce, how to
develop, market, and implement e-commerce strategies. The students will be able to acquire
the skills in the field of electronic commerce and to keep them at the forefront of the global
digital economy.

Module Objectives

After completing this module, you should be able to:
▪ Explain the concept of ecommerce and its revolution
▪ Understand the fundamental principles of E-commerce, models, strategies and
technology
▪ Understand the basic requirements of launching a successful online business
▪ Explain key components of E-commerce models and social networks

Module Overview

This module provides an introduction to fundamental activities of economics such as
distribution, exchange, production, and consumption. It explains both microeconomics – the
analysis of choices made by individual decision-making units (households and firms) and
macroeconomics – the analysis of the economy as a whole.

Module Objectives

After completing this module, you should be able to:
▪ Describe and explain how fundamental microeconomic models can be used to
consider economic choices of households and firms.
▪ Describe and explain how fundamental macroeconomic models can be used to analyse
the economy as a whole.
▪ Understand how government policy influences microeconomic choices and
macroeconomic outcomes.
▪ Interpret and use economic models to analyse economic situations

Module Overview

This module will help the student further gain the necessary skills to analyse financial
statements and begin to understand how to make sound financial plans and decisions by
determining which projects will offer the best potential returns, evaluating the best investment
opportunities and stock options

Module Objectives

After completing this module, you should be able to:
▪ Understand fundamental theories and concepts of finance
▪ Explain how to determine which projects have the best potential payoff and manage
investments
▪ Understand how to use financial concepts such as the time value of money, return,
pro forma financial statements, financial ratio analysis, capital budgeting, capital
structure, and the cost of capital.
▪ This course will also provide an introduction to bonds and stocks. Upon completion of
this course, you will understand financial statements, cash flow, time value of money,
stocks and bonds, capital budgeting, ratio analysis, and long term financing, and apply
these concepts and skills in business decisions.